Each Christmas we are reminded of the fact that “A dog is for life, and not just for Christmas.”  The slogan was created in 1978 by Clarissa Baldwin and is still very much relevant some 37 years on.

“The longstanding campaign aims to raise awareness of the consequences of treating dogs as gifts or toys. Every year hundreds of thousands of children plead for the latest fad or top toy on the market, only to discard them a few weeks after Christmas when the novelty wears off. Unfortunately, the same perception is also apparent with dogs. We are continually seeking to change this.” (Dogs Trust, 2013)

The Way of the Dog supports the Dogs Trust with their campaign and asks that all those considering purchasing a new puppy this Christmas give the matter due consideration taking into account the long term financial and personal commitment required.  Puppies are often very demanding and may need a lot of support and attention during their first few months in a new family home to help them adjust.  With so much going on during the festive period familiarising the puppy to its new home and family is largely neglected, which has the potential to lead to future behavioural problems.

Lhasa apso puppy at Christmas

The time of year is also often disregarded with new buyers not appreciating the fact that the puppy will need to be exercised outside during the cold months and the reduced daylight.  This is often the breaking point for many young or first time dog owners; the novelty quickly wears off when the cold wind howls and the heavens open up.

If you are set on purchasing a puppy this Christmas please feel free to Contact Us for additional guidance and support.  At The Way of the Dog we can help you choose the right breed of dog for your family and your circumstances.  We can give you advice on where you should purchase your puppy or where you should not.  The Way of the Dog specialises in delivering bespoke puppy development packages for all breeds and help you and your family integrate your new family member in a healthy and safe manner.

puppy golden retriever asleep

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