Privacy Policy


  1. Introduction:

The Way of the Dog Ltd is committed to protecting data and observing the current legislation concerning data protection and the need for protecting our client’s personal information.  This privacy policy aims to provide you with details about how we collect, manage, and store your personal data.  We recognise that your privacy is important, and we make every effort to maintain that privacy.

This policy applies to all services that The Way of the Dog Ltd provides.  We politely request that you read this Privacy Policy so that you are clear about data management.  Should you have any questions please contact The Way of the Dog Ltd.

We define personal information as all information specific to you that you provide to The Way of the Dog Ltd via any contact medium.  This includes personal data such as the information that you enter an online registration form, questions you ask via email or via the website, or information you enter on our social media platforms.


  1. Who We Are:

The data controller for The Way of the Dog Ltd is Shaun Hesmondhalgh


  1. What Information do we Collect?

We collect some or all of the following personal data;

  • Name
  • Address
  • Telephone Number
  • Email Address
  • Dog identification details
  • Dog background and maintenance details
  • Veterinary details
  • Dog Insurance details
  • Photographs

We collect personal data when you make an online enquiry via, over the telephone, through social media platforms, or when enrolling as a client for any of our services.


  1. How do we use your personal information?

We use your personal data to formulate a legitimate business contract between consultant and client.  We use personal information as appropriate in the normal course of our business to provide the services and sometimes products that you have requested.  We also use this information to provide positive identification of you when you contact us.  On occasion, we also send account statements, email updates on services and other materials we believe may be of importance or interest.

Your personal data will be used for the following purposes:

  • Legal obligations and for the purpose of meeting internal audit requirements
  • Providing and manging your account
  • Providing and managing personal training accounts
  • E-journal accounts
  • Group discussion forums
  • Communicating with you
  • Communicating with your vet
  • Communicating with your insurance company
  1. What legal basis do we have for processing your personal data?

Where processing is necessary for the performance of a contract to which the data subject is party or to take steps at the request of the data subject prior to entering a contract.

Where processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party.

Where processing is necessary for compliance with a legal obligation to which the data controller is subject to in relation to all forms of consultation, legal proceedings, and record keeping.


  1. When do we share your personal data?

We do not share, or sell, or disclose to a third party, any information collected through our website or social media platforms.  Your personal data will be treated as strictly confidential and will only be shared with other professionals where relevant.  This may include your veterinary surgeon, insurance company, or a legal representative with a specific interest when lawfully required to do so or if with your consent.  Sharing of personal data is only done so in order to carry out a service in accordance with good practice and legal guidelines.


  1. How long do we keep your personal data?

We will not retain your personal data for any longer than is necessary.  Personal and sensitive data will be stored for four years after your last contact, or in the event of death for four years thereafter. We retain personal information for the period necessary to fulfil the services requested unless a longer retention period is permitted or required by law.


  1. Your rights in relation to personal data?

Unless subject to an exemption under the GDPR, you have the following rights with respect to your personal data:

  • request a copy of your personal data from The Way of the Dog Ltd;
  • request that any personal data that is found to be inaccurate or out of date is corrected;
  • request that your personal data is erased where it is no longer necessary for The Way of the Dog Ltd to retain such data;
  • withdraw your consent to the processing of your data at any time;
  • request that the data controller provide the data subject with his/her personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability) (where applicable);
  • where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
  • object to the processing of personal data (where applicable);
  • lodge a complaint with the Information Commissioners Office (ICO).
  1. How to contact us.

If you have any questions about our privacy policy, or you wish to exercise any relevant rights, please contact the data controller in the first instance as detailed below.

Mr Shaun Hesmondhalgh, The Way of the Dog Ltd,

You can contact the Information Commissioners Office on 0303 123 1113 or via email or at the Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire. SK9 5AF

We may revise our Privacy Policy from time to time.  If we make material changes to the Privacy Policy such changes will be posted on The Way of the Dog Ltd website or where necessary, you may receive an email notification from us.

This latest version comes as a result of our ongoing efforts to be transparent and to comply fully with data protection regulations.  All changes will be effectively immediately.

By continuing as a client with The Way of the Dog Ltd you are bound to this Privacy Policy.  This Privacy Policy was last revised in January 2021.












Pin It on Pinterest

Share This